I'm about a month away from my first big show - I have been busy, busy, busy getting everything together and I'm about 3/4 of the way finished. I have 3 shows this season and that is a huge increase from the one show I did in 2008. But I'm already looking to 2010 and filling my Crafting Calendar full...
Since I am in a niche market - only selling religous (heavily Catholic) products - it can be a little intimidating applying to a local street fairs and Indie marketplaces where my products may not be fully appreciated. I'm not letting that deter me by any means - and will still be happy to sell anywhere and everywhere that will accept me - I realized that I can also use my niche market by focusing on events sponsored by local churches and schools in my Archdiocese.
I'm thinking of starting with post cards with pictures of my rosaries/crafts and links to my Etsy shop, Blog, and Contact information. Instead of postcards, I may consider sending a small package with one of my inexpensive rosaries included as a gift to showcase the quality. Focusing on the fact that everything I make is handmade and that I am a local parishioner of the Cathedral in Seattle will be my selling points. Knowing that a rosary or Holy Medal trinket was made with love from a fellow Catholic - and not mass produced in another country - could make all the difference.
I'm going to give this a lot of condiseration with plans on executing my first batch of marketing early in 2010 in hope of some Spring/Easter Sales and then again later in the year as a reminder for Fall/Winter/Advent sales.
If I get positive response from this campaign idea, and I'm not too overwhelmed with orders (I wish! LOL!), I may consider in 2011 branching out to other parishes in the Archdioces specifically for gift-shop wholesale or consignment.
So tell me, bloggers...how do you market yourself in your community? Do you sell in local shops as well as online and at craft shows? Besides social media (blogs, Twiiter, etc.) how do you get the word out there about what you do?